Overview
A watch brand that needed more control
William Wood Watches builds timepieces from upcycled firefighting materials. They needed a storefront that could flex with brand storytelling and custom product needs Shopify could not cover cleanly.
Case study
William Wood Watches is a British independent watchmaker producing watches from upcycled firefighting materials - Shopify to WooCommerce migration with a custom theme.

Overview
William Wood Watches builds timepieces from upcycled firefighting materials. They needed a storefront that could flex with brand storytelling and custom product needs Shopify could not cover cleanly.
The work
Spyral migrated the catalogue and experience from Shopify to WooCommerce and built a fully custom theme so every layout and checkout detail could match the brand vision.
What we delivered
A migrated catalogue, a tailor-made theme, and a storefront the team can shape without fighting platform limits - built for a brand that treats every detail as product.
Client feedback
SpyralAgency have created the website that we dreamed of. They have brought our vision to life and supported us every step of the way. Vasco is an incredible leader - dedicated to his craft and always finds the answer. Rob is a world class designer. I would strongly recommend the Spyral team to anyone wanting to build a world class website.
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